The Small, the Big and the Beautiful

Last week we celebrated the 101st birthday of E.F. Schumacher, the German gentle man and practical philosopher who became an economic advisor to the British government and National Coal Board, founded the UK Soil Association and the intermediate technology organisation Practical Action. But best known is Schumacher as the author of the groundbreaking book ‘Small is Beautiful, a study of economics as if people mattered’. In Small is Beautiful, Schumacher argues for the development of an ‘economy of permanence’; beyond ‘gigantism’ to right livelihood through appropriate scale and technology. Since its first publication in 1973, the book has inspired hundreds of thousands of readers worldwide, including myself.

To some who realise the enormity of the ecological and social challenges we face today, ‘small is beautiful’ may sound like a mantra of returning to the way things were, and thereby appear somewhat conservative, retractive, or unambitious. Their argument would be: when we talk sustainable development we need to think big! Get together the world’s most powerful business leaders and politicians in large international conferences, such as the COPs or more recently, Rio+20. Continue reading