In times of economic malaise and financial collapse, people – especially governments and businesses – tend to ask: ‘Can we afford to invest in sustainability?’
This question makes me laugh out loud and at the same time pull my hair in utter exasperation. What do you mean, ‘afford’? Afford in terms of what? In terms of quarterly growth figures? In terms of shareholder confidence? In terms of costs depicted in numbers that refer to monetary units that are actually not units but digits, whose perceived value depends on expectations of financial traders and analysts, and bears very little relationship with the daily bread we eat?
The simple question ‘Can we afford to invest in sustainability?’ lays bare one of the greatest economic misperceptions of capitalist societies; the belief that we are the creators of wealth. That our busy-ness, whether in extraction, processing, producing servicing, selling or renting, creates wealth. It doesn’t. We may support, alter, intensify or speed up certain processes, but the Origin of Wealth is still natural creation.